MAC OS TIMELINE HISTORY PC
MAC OS TIMELINE HISTORY TV

Although the promotion was unique and innovative up to that point, the program does not show the desired success. Prospective customers can take a Mac home from a retailer for 24 hours to try it out, free of charge. The Apple Lisa 2 retails for $3,495.Īpple launches the “Test a Mac” promotional program. January 24, 1984: The Mac is launched for $2,495. The Chiat/Day agency calculated that the “1984” spot generated over five million dollars worth of free publicity.

MAC OS TIMELINE HISTORY TV

The ad not only cleared Cannes, but was repeatedly aired by TV stations in the news. On January 22, 1984, six weeks later, the commercial then aired during a commercial break in SuperBowl XVIII. In order to qualify for the Cannes Advertising Film Festival, Apple had the famous Big Brother commercial for the Mac in December 1983 on TV station KMVT in Twin Apple Lisa (1983) Falls (Idaho). “Do you want to sell sugar water for the rest of your life, or do you want to take a chance and change the world?” was Jobs’ legendary question, which ultimately won Sculley over as Apple CEO. In April, Steve Jobs convinced Pepsico president John Sculley to join Apple. As sales falter, the price drops to $6,995 by the end of the year.Īt Apple, the previously competing Lisa and Mac divisions are merged. The Apple Lisa hits the market on Janufor $9,995. Jef Raskin quits after being pushed out of the Macintosh project by Steve Jobs.

Steve Wozniak crashes a private plane and partially retires from Apple.

MAC OS TIMELINE HISTORY PC

Apple “welcomes” IBM to the PC market in an ad. Steve Jobs takes over the Macintosh project. The Apple IPO makes some rich, others mad. On December 12, 1980, Apple goes public, floating 4.6 million shares of stock at $22 per share. It includes several features that Apple employees have seen at Xerox PARC. Specifications for the Apple Lisa are developed. These include the Xerox Alto, the first personal computer with a graphical user interface, the computer mouse, and object-oriented programming. Steve Jobs and his team at Apple visit the legendary research institute Xerox PARC, where they see several novel technologies. The computer was supposed to be ready in March 1981. In July 1979, the project for the Apple Lisa is started. In June 1979, the Apple II+ is launched for $1,195. Raskin leaves Apple in 1982, even before the Mac was launched, because he would not accept Steve Jobs’ meddling. This would later become the Macintosh project. A research project for a new low-cost computer is started under the direction of Jef Raskin.

Mac os timeline history